Derivatives can still make it big

For years, ever since first coming across the Four Hour Work Week, I have been looking into the online content business.

At the time, it always felt a little "meh" and Internet marketeerish. Self help meets get rich.

There were some, like Chris Guillebeau, who had a genuine take on the market with a refreshingly laid-back point of view.

But the rest were all making money online teaching others to make money online.

That being said, it's a good, rich tradition, from Dan Kennedy to "Rich Dad, Poor Dad" to Eben Pagen.

But now there's a whole slew of people who have made it even more en vouge with slick websites, huge Twitter followings, and more refined systems.

But in the end, they are all derivatives of the OG -- Tim Ferris.

I'm fascinated that, if the market is big enough, there can be plenty of derivatives finding space.

One of the reasons, I think, is that the "make money online" is multi-tenant: buying one course or joining one community doesn't end there.

There's probably a vast interconnected, laddering-up in the space. After all, they are selling the real dream: freedom, wealth.

I think once in a while an original space shows up. Recently, the online writing became a powerful niche.

Funny thing is I started exploring this in 2019, taking a course on how to write online. We didn't get very far. I still need to finish up all of my in-person coaching sessions that I had paid for.

But it was a heavy duty course that took alot of time, and I don't know if I really found my sweet spot from that course.

But if I were still in the market, I could take yet another course. That's the multi tenancy.

They all seem to have a similar flavor of how to find your market, how to sell people with strong copywriting and an offer.